I always believed that the Indian creative brains rock. They are absolutely phenomenal when it comes to creative ad campaigns and spontaneous marketing. Here is a glittering example – some hoardings from the streets of Mumbai…..
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Jet Airways put up the following hoarding

- A few days later, Kingfisher came up with this

- And I thought that was it, but then GoAir came along with a top notch catch phrase

I would not be surprised if we get another addition uptop!! I am sure the higher your hoarding, the more you pay…In this war of the Air Lords…the one who lands at the top wins…

